TikTok is introducing a new feature that enables them to cut down on the amount of artificial intelligence-produced content appearing in their feeds. This move comes as the platform revealed that it now features over 1 bn content made with AI.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a global rollout. This shift comes amid a rise in AI content, fueled by recent content generation software.
AI Proliferation Online
Studies have shown that approximately a tenth of the most rapidly expanding content creators on another major platform exclusively feature clips produced artificially. A significant portion of this output is considered low-quality AI content, a term for substandard, factory-style content that is often nonsensical or surreal.
Based on user feedback that a lot of users enjoy content made with AI tools, from digital art to informative clips, and we aim to provide users the option to increase or decrease of that, according to their own preferences,” commented a platform representative.
Volume and Proportions
TikTok disclosed that there are now 1.3 billion videos on its network tagged as artificially created. Collectively, more than 100 mn pieces of content are uploaded to the app each day, making clips made by AI a minor part of its overall inventory.
Customizing Your Feed
Viewers will be capable of decrease or raise the volume of AI content they see by using the topic control setting in the app and selecting the AI content topic. Other topics that can already be controlled under the filter include politics, fashion, aesthetics, and movement.
AI Disclosure Rules
The platform’s rules mandate content makers to tag convincing artificially created content, and it bans malicious fake videos of well-known individuals or critical incidents. Any authentic-looking artificial content that is unmarked can be taken down under its terms of service.
Furthermore, the app will henceforth attach an AI-generated watermark to content created with its built-in AI features, or detected by an cross-platform project for recognizing artificial media. This measure is aimed to stop users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is furthermore introducing a $2m educational fund for experts and groups to create informative material about responsible artificial intelligence. This program will assist non-profit groups focused on training computer science.
Platform Protection
The platform has supported its content review process, following debate over plans to make redundant numerous content moderators in the United Kingdom. The company is expected to reduce a significant number of roles in its content moderation team in the UK capital, with trade unions and internet security professionals raising concerns that humans are being replaced by machine-led review.
A company official stated that human moderation would continue to be important, but automated tools can shield workers by removing the most graphic content ahead of it is viewed by people. The company announced a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to reliance on its AI tools.
“We think that it’s essential to balance staff and AI to ensure user safety,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to reduce exposure to harmful content as rapidly, which is why a extensive automated help is making a difference operate efficiently.”
